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Shinrai Japanese Green Tea Launching

The Ambassador of Japan to Bangladesh His Excellency Mr. ITO Naoki seen with Mr. Yuji Ando, Country Representative, JETRO, Mr. Hayakawa Yuho, Chief Representative, JICA along with the Chairman of The Consolidated Tea and Lands Company Mr. Azam J Chowdhury, Director Mr Showkat Ali Chowdhury and CEO Mr S A A Masrur, during the launching of Shinrai- the first Japanese Green Tea in Bangladesh from the House of Finlay, recently in Dhaka.

20th February 2021 marked a special day in the Tea Industry in Bangladesh, when Finlay Tea added an immunity boosting, rich in anti-oxidants Green Tea for the tea drinkers of Bangladesh. The new brand hit the market named “Shinrai”- meaning Trust and Confidence. A traditional Japanese style “Tea Ceremony” was the highlight of the launching at the leading supershop Unimart in Gulshan 2, Dhaka. 

Finlay has produced this popular Japanese Green Tea Shinrai using state of the art Japanese machineries, processing and packaging. This special Japanese Green tea is grown with Japanese technology and expertise in the 125 year old Sterling tea gardens of the Company located in Moulvibazar. 

Distinguished guests present were Japan’s Representative Ambassador Mr. ITO Naoki; along with Mr. Yuji Ando, Country Representative, Japan External Trade Organization (JETRO), Mr. Hayakawa Yuho, Chief Representative, Japan International Cooperation Agency (JICA). Mr. Ali Reza Iftekhar, Managing Director and Chief Executive Officer, Eastern Bank Limited. 

Mr. Azam J Chowdhury, Chairman, The Consolidated Tea and Lands Co. (Bangladesh) Ltd. Company’s Director Mr. Showkat Ali Chowdhury, Chief Executive Officer Mr. S A A Masrur spoke of the Company’s commitment to provide quality and best blends of tea for various segments of Consumers of Bangladesh.  They also informed that Shinrai is produced and packed from the best blends of their own gardens, so that the consumers experience a greener cup of garden fresh Green Tea with necessary immunity boosting qualities and higher levels of anti-oxidants at all times for a healthier daily life.

Marketing Consultant Mr. Rahbar A. Anwar, General Manager Mr. Morshed Ahmed Chowdhury, Marketing Manager Mr. Sabbir Shahabuddin, members of Finlay’s Creative and Communication Agency, Interspeed, were also present during the launching.

Shinrai Japanese Green tea is available in 25 tea bag sachets pack and 150g loose tea pack at renowned super shops located in Dhaka and Chattogram.

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